Google Honors Designer Saul Bass in Doodle

Google dedicated a video doodle in honor of designer Saul Bass on 8th May 2013 on his 93rd birth anniversary. Bass was an American graphic designer and Oscar winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.

Born on May 8, 1920 into an immigrant family, in the Bronx, New York, Bass began working on print work for film adverts in Hollywood during 1940s. Yet, in 1954 he was hired by Otto Preminger to create an innovative title sequence for the credits of his film, Carmen Jones, which he did using an animated flaming rose and that was a completely new thing unlike the earlier prevalent method for film credits where titles were given on cards or against an unmoving backdrop.

Bass soon became popular in the industry because of his unique and excellent work and later worked for Alfred Hitchcock on North by Northwest (1959) and Psycho (1960). Adapting a new style, he morphed the credit titles into a vortex of whirling spirals in the opening credits of Vertigo (1958).

His last completed credits sequence was for Casino, which featured Robert De Niro being blasted by a car bomb through a raging inferno of Las Vegas neon in Casino.

Bass breathed his last on April 25, 1996. The 1 minute 20 second video doodle, given by Google to pay homage to this legendary designer showcases some of his significant works. His design techniques are still considered to be revolutionary and inspirational for many in the film industry.

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