The Star Private Ltd and ESPN bagged the title sponsorship rights for all international and domestic cricket tournaments to be organised by the BCCI in India for the year 2013-14 at the base price of Rs 2 crore per fixture.
This is considered as a low profile deal when compared to the BCCI-Airtel deal, which was Rs 3.33 crore for each international fixture from September 1, 2010 to March 31, 2013. The Airtel did not show any interest to extend the contract.
India will host Australia for a seven-match ODI series and one T20 game. Then, it will play two Tests and three ODIs against the West Indies. Apart from that, the deal will cover Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare, Deodhar Trophy and Raj Singh Dungarpur Trophy.